How to Rebrand and Customize Your Video Platform?

Jitsi White Labeling: Learn how to rebrand Jitsi Meet with your logo, colors, and custom features for a professional video platform.

How to Rebrand and Customize Your Video Platform?

Introduction: Why Jitsi White Labeling is a Game-Changer for Your Brand

In today’s digital world, video conferencing isn’t just a tool; it’s an extension of your brand. Think about it: every time you host a virtual meeting, webinar, or client call, your video platform is on display. The look, the feel, the colors—it all reflects on your company. But what if the platform you’re using shows someone else’s logo?

This is where Jitsi white labeling comes in.

Jitsi Meet is a powerful, open-source video conferencing solution loved by developers and businesses for its flexibility and robust features. But its most significant advantage is the ability to completely rebrand it as your own. Whether you’re a startup building a new product, an education company creating a learning portal, or a large enterprise needing a secure, custom communication tool, Jitsi customization allows you to take full control.

This comprehensive guide will walk you through the entire process of rebranding and customizing your Jitsi Meet video platform. We’ll explore what’s possible, the benefits of white labeling, and the steps you need to take to make Jitsi truly yours.

The Power of White Labeling: From Jitsi to Your Own Brand

White labeling is the process of taking a generic, unbranded product and making it look and feel like it was created by your company.

In the context of Jitsi Meet, this means removing the standard Jitsi logo, colors, and design elements and replacing them with your own.

Imagine this: a client joins a meeting you’ve hosted. Instead of seeing the familiar Jitsi logo, they see your company’s logo. The user interface matches your brand’s color palette, and the meeting URL is on your own domain, like meetings.yourcompany.com. This creates a seamless, professional, and trustworthy experience that reinforces your brand identity with every interaction.

The open-source nature of Jitsi Meet is the key to this flexibility. Unlike proprietary video conferencing services that offer limited branding options on their most expensive plans, Jitsi gives you the keys to the entire car. You have the freedom to change everything—from a simple logo to the entire layout and functionality.

Key Benefits of Jitsi White Labeling

  • Boosts Brand Authority: A custom, branded platform makes your business look more established and professional. It shows you’ve invested in a high-quality solution, which builds confidence with clients and partners.
  • Enhances User Trust: When users see your brand’s consistent look and feel, they feel more secure. They know they’re on a platform you own and manage, which can be crucial for sensitive meetings and data.
  • Creates a Cohesive Experience: White labeling helps you integrate your video platform into your existing digital ecosystem. It works alongside your website, app, and other tools to provide a unified experience.
  • Eliminates Third-Party Branding: Say goodbye to competing logos and confusing user interfaces. Your brand is the only one on display, ensuring a clean and focused experience.
  • Full Control Over Your Platform: With Jitsi Meet, you’re not just rebranding; you’re taking ownership. This means you control the data, the security settings, and the features, all on your own servers.

Getting Started with Your Jitsi Rebranding Project

Before you dive into the technical details, it’s helpful to understand the different levels of Jitsi customization.

Level 1: Basic Customization (Beginner-Friendly)

This level is perfect if you want to quickly add your logo and change the primary colors.

  • Changing the Logo: Replace the Jitsi logo with your own by updating a specific image file or configuration entry.
  • Adjusting Colors: Modify the UI’s primary and secondary colors to match your brand’s palette.
  • Customizing the Welcome Page: Edit the welcome page with your own text and branding.

Level 2: Advanced Customization (Requires Technical Knowledge)

If you want to create a truly unique experience, you’ll need to modify the code.

A Step-by-Step Jitsi White Labeling Guide

Step 1: Set Up Your Jitsi Meet Instance

Two main options:

  • Self-Hosting: Full control, recommended for complete white labeling.
  • Managed Services (JaaS): Easier, with hosting and basic customization handled for you.

Step 2: Access the Configuration Files

Find key files like config.js or interface_config.js on your server. Access via SSH and edit with a text editor.

Step 3: Rebrand with Your Logo and Colors

  • Replace DEFAULT_LOGO_URL with your own logo file URL.
  • Update color variables with your brand’s hex codes.

Step 4: Customize the User Interface

  • Edit the Codebase: Clone the Jitsi Meet GitHub repo, modify UI code, then build and deploy.
  • Use APIs: Embed Jitsi in your own website/app with a fully custom interface.

Step 5: Test and Deploy

  • Clear cache and test across devices.
  • Restart Jitsi services to apply changes.

Conclusion: Your Custom Video Platform Awaits

Jitsi Meet is more than just a free video conferencing tool; it’s a foundation for building a custom, professional, and fully-branded communication platform.

The ability to perform Jitsi white labeling empowers businesses of all sizes to move beyond generic, third-party services and create a unique digital space that truly represents their brand.

Whether you’re a developer building a new product or a business owner aiming for a professional image, Jitsi’s open-source nature gives you the freedom and control you need.

  • Start small with logos and colors.
  • Progress to full UI and mobile app rebranding.
  • Unlock Jitsi’s full potential to create a platform that’s 100% yours.

Ready to take control of your virtual meetings? Start exploring the possibilities of Jitsi white labeling today.

Frequently Asked Questions

Jitsi white labeling is the process of rebranding the Jitsi Meet video conferencing platform to align with your company's identity. This includes replacing the Jitsi logo, changing the color scheme, and customizing the user interface so it looks and feels like your own product.

Yes, Jitsi Meet is an open-source project, and the code is free to use and modify. The only costs you would incur are for the server hosting and any professional development services you might hire for the customization and maintenance.

For basic Jitsi branding, like changing the logo or main colors, you can follow a straightforward Jitsi self-hosting guide and edit a few text files. However, for deep customization, like changing the layout or adding new features, a good understanding of web development (JavaScript, React, CSS) is necessary.

The timeline for a Jitsi Meet rebranding project depends on the level of customization. Basic branding can be done in a few hours or a day. More complex projects, which might involve developing new features or integrating with other systems, can take several weeks or even months.

Yes, you can. Jitsi has open-source mobile apps for both Android and iOS. With the necessary technical expertise, you can download the source code, apply your own branding, and even publish the apps on the Google Play Store and Apple App Store under your company's name.
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